As the leading provider of on demand audience measurement with years of experience in on demand usage, Rentrak is able to bring a wealth of exclusive insight to the “Rentrak State of VOD: Trend Report 2008.” The Report provides a snapshot of high-level trends across the on demand television business and is filled with content performance data and facts about on demand viewing behavior, trends and category performance. To ensure we are reflecting the true growth of the VOD business, we have implemented a same system-to-same system methodology for our comparisons; only systems that existed across the full time frame of the Report are included in the analysis. As television viewing continues to fragment and on demand penetration increases, the “Rentrak State of VOD: Trend Report 2008” is your guide to keeping up with this increasingly important business.
As the leading provider of on demand audience measurement with years of experience in on demand usage, Rentrak is able to bring a wealth of exclusive insight to the “Rentrak State of VOD: Trend Report 2008.” The Report provides a snapshot of high-level trends across the on demand television business and is filled with content performance data and facts about on demand viewing behavior, trends and category performance. To ensure we are reflecting the true growth of the VOD business, we have implemented a same system-to-same system methodology for our comparisons; only systems that existed across the full time frame of the Report are included in the analysis. As television viewing continues to fragment and on demand penetration increases, the “Rentrak State of VOD: Trend Report 2008” is your guide to keeping up with this increasingly important business.
- Overall on demand trends and growth year-over-year.
- Monthly trends from January 2007 through December 2008 across content types (Free on Demand, Subscription on Demand and Transactional on Demand) and FOD categories.
- Top five FOD categories share of orders, including the changes seen in these categories over time.
- Special analysis of HD On Demand and Adult Transactional On Demand content offerings.
- Genre performance information for Transactional On Demand movies.
- Available for the first time: Decay curves of the top five FOD categories, allowing for comparison of content declines and projections for performance.
- Benchmarks for the top five Free On Demand (FOD) categories.
- Rentrak processed billions of on demand orders from our operator partners in 2008. Using the intelligence derived from this data, the “Rentrak State of VOD: Trend Report 2008” provides insight and answers to these and other on demand questions:
- What percentage of set-top boxes are ordering on demand content?
- On average, how many pieces of content are ordered per unique STB?
- What do on demand trends look like over time across content types? Across categories?
- What is the fastest growing FOD category?
- Are people ordering HD content at a higher rate than a year ago?
- Is the VOD category with the highest orders the same as the category with the highest number of unique STBs?
- What do the decay curves for different FOD categories of content look like?
The “Rentrak State of VOD: Trend Report 2008” is now available for only $495 (U.S. dollars) and is provided as a downloadable PDF. For more information, please contact OnDemand Essentials Customer Service at 866.333.6212 or via e-mail.
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